Hands up if you advanced booked tickets to see Star Wars The Force Awakens when it goes on general release here in Ireland? If so then you helped the movie smash Irish & UK cinema booking records by quite some margin. In fact within 24 hours an unprecedented 200,000 + tickets for the movie had been sold smashing all previous records including Skyfall, Spectre, The Hunger Games and 50 Shades of Grey. In Ireland many cinemas reported sold out shows within record time frames.
It was the same story globally as a number of cinema chains reported that they sold out numerous midnight shows on the night of the movies release around the world. In fact pre-sales for the movie broke every IMAX record, generating more than $6.5 million in US ticket sales from moviegoers purchasing tickets to see the return of the Skywalker sage. This figure is mightily impressive when you consider that Imax has never previously registered more than $1 million in pre-sales on a single day for any movie.
All this highlights the fact that there is once again a massive desire for all things Star Wars which must be fantastic news for Disney as they have pumped a lot into the project so far. All eyes at Skywalker ranch and Disney must surely be on global box office takings with the chance to overtake Avatar’s long-standing global box office figure. But there may be a womp rat sized problem in their quest and that is that Star Wars The Force Awakens has so far, at time of publishing, failed to secure a Chinese release date. The Chinese audience base is becoming more and more important for movie releases as they have helped a number of studios recoup their initial investment. Case in point is how Ant-Man made over $40 in its opening couple of days in China which, if you consider that this movie was supposed to Marvel Studios weak link, is incredible impressive and bodes well for the recent announced Ant-Man and The Wasp.
So the only question that now remains is did you get your tickets booked to see the Star Wars The Force Awakens when it first opens or will you have to wait until after Christmas to get to see it? Let us know in the comments below.